What is the feeling with which we must chant the Name of our beloved Lord? Bhagawan lovingly reminds us today with a beautiful example.

When you repeat the Name, all the sweetness of the Form and its associated glory must come to memory and, just as your mouth waters when you remember some sweet dish you relish, your mind must ‘water’ when you contemplate the Name. Choose the Name that captivates your heart. Why run after riches when all the pleasure and satisfaction that riches can offer - and even a hundred-fold more - can be got by dwelling on the Name? The Lord has said that where His Name is sung, “There I am present”. He establishes Himself there! He will not move from that place. So, the tongue is enough to win Him, the tongue that speaks the language of the pure mind. The Lord is a Wish-fulfilling Tree (Kalpavriksha). You must approach Him and develop attachment to Him. You must win His grace and be ever near Him, keeping back all the forces that draw you away from Him.